Privacy Policy

This Privacy Policy describes how Al Masyaf Hospitality collects, uses, and discloses information in connection with your use of our online platform, including our website and related services. Protecting your privacy is important to us.

Information We Collect

We collect information that you provide directly to us when you use our service, such as when you make a reservation, fill out a form, sign up for newsletters, participate in events, or contact us. This information may include your name, contact details (excluding electronic contact as per instruction), payment information, reservation details, preferences, and any other information you choose to provide.

We also automatically collect certain information when you access and use our site. This includes details about your device and usage, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of visits. We may use cookies and similar tracking technologies to collect this information.

How We Use Your Information

We use the information we collect for various purposes related to providing and improving our services, including to:

• Process and manage your reservations and requests.
• Provide you with the services you request, such as accommodation, dining, or event services.
• Communicate with you about your reservations, our services, and promotional offers.
• Process payments and manage billing.
• Personalize your experience on our site and during your stay.
• Improve our services, websites, and operations.
• Conduct analytics and research.
• Comply with legal obligations.
• Detect, prevent, and address fraud and security issues.

How We Share Your Information

We may share your information with third parties in the following circumstances:

• With service providers who perform services on our behalf, such as payment processors, IT service providers, and marketing partners. These providers are contractually obligated to protect your information.
• With affiliated companies within the Al Masyaf Hospitality group to provide consistent services and internal administration.
• In connection with a business transaction, such as a merger, sale of assets, or acquisition, where your information may be transferred as part of the transaction.
• When required by law or legal process, such as to respond to a subpoena or court order.
• To protect our rights, property, or safety, and the rights, property, or safety of others.
• With your consent.

Legal Basis for Processing (for users in the European Economic Area, United Kingdom, and Switzerland)

We process your personal data based on the following legal grounds:

• Performance of a contract: Processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., processing a reservation).
• Legitimate interests: Processing is necessary for our legitimate interests, provided these interests are not overridden by your interests or fundamental rights and freedoms (e.g., improving our services, preventing fraud).
• Legal obligation: Processing is necessary for compliance with a legal obligation to which we are subject.
• Consent: We may rely on your consent for specific processing activities, which you can withdraw at any time.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Data Security

We implement technical and organizational measures designed to protect your information from unauthorized access, use, disclosure, alteration, or destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.

International Data Transfers

Your information may be transferred to and stored in countries outside of your jurisdiction, where data protection laws may differ. When we transfer your information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with this policy and applicable data protection laws, such as relying on standard contractual clauses or other valid transfer mechanisms.

Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete personal information.
• Request erasure of your personal information.
• Request restriction of processing your personal information.
• Object to the processing of your personal information.
• Request data portability.
• Withdraw consent, where processing is based on consent.
• Lodge a complaint with a supervisory authority.

To exercise these rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

Third-Party Links

Our site may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for children under the age of 18, and we do not knowingly collect personal information from individuals under 18. If we become aware that we have collected personal information from a child under 18 without parental consent, we will take steps to delete such information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our site.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, you can contact us at: